SOFTSWISS Launches Player Chat for Sportsbook

SOFTSWISS has unveiled Player Chat, a new feature for its Sportsbook platform that allows real-time communication between bettors. This addition aims to boost user engagement and create a more interactive betting environment.

Key Takeaways:

• SOFTSWISS introduces Player Chat for real-time user interaction in its Sportsbook
• The feature aims to enhance player engagement and retention
• Administrators have moderation tools to ensure a safe community

SOFTSWISS, a prominent iGaming software provider, has launched Player Chat, a new feature for its Sportsbook platform. This addition enables real-time communication among bettors, potentially transforming the sports betting experience into a more social and engaging activity.

The introduction of Player Chat aligns with industry trends highlighted in the SOFTSWISS iGaming Trends 2025 Report, which emphasizes the importance of community-building features in enhancing player engagement and loyalty. By facilitating real-time discussions, sharing of predictions, and celebration of wins, Player Chat encourages users to spend more time on the platform, potentially increasing betting activity.

Players can personalize their experience by setting nicknames and avatars, and utilize various communication tools such as messages, reactions, emojis, stickers, and message translations. This level of customization allows users to create a more personalized and immersive betting environment.

To ensure a safe and engaging community, chat administrators have access to a range of moderation tools. These include content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Administrators can also reward active participants with badges, further incentivizing engagement.

Alexander Kamenetskyi, head of SOFTSWISS Sportsbook, commented on the new feature: "We've introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we're aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction."

This development follows SOFTSWISS's recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. Both features demonstrate SOFTSWISS's commitment to enhancing user engagement and satisfaction in the competitive online betting market.

The Player Chat feature will be showcased at the upcoming SiGMA Americas Summit exhibition, where attendees can visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, non-executive director in Latin America at SOFTSWISS, is scheduled to deliver a keynote address at the conference, further highlighting the company's presence in the region.